There's a great post by Mark Morton of the U of Waterloo (Ontario) in the Educause blogspace that skewers vapid student ratings of professors (I was chuckling through half of it) -- and at the same time offers some great advice for co-opting those inane perceptions and turning them into "teachable moments". Given the absymal state of information literacy in this country today (vide recent elections, etc.), we need more ideas for ways to counter the insipid "education as product/service" attitude so prevalent in our millenial students. Thank you, Mark!
PS: Don't miss the slideshow linked from the blog post!